The world of Search Engine Optimisation is constantly changing and shifting, especially because Google’s trying to create the perfect algorithm which would lead to the most relevant results for the end user. As that happens though, many industry standards get replaced by innovative solutions, leaving major misconceptions behind. Thus we’ve decided to review a few of the most common misconceptions about SEO.
Keywords and Links are Essential
Naturally, keywords play a huge part in the SEO strategy, however if you’re on focusing on them to increase your rankings, then you will end up having a really bad experience. There’re more than 200 factors evaluating the algorithm of Google’s search engine, do you think covering only two of them would be enough?
Quantity over Quality
Five years ago having 500 backlinks was certainly better than having a 100. Nowadays a single backlink could be as good as a hundred of them.
Rankings over All
The end game of a good SEO strategy is to increase the ROI of the company. In that case, the ranking factor should be combined with the traffic of the website and the relevance of the targeted audience. It wouldn’t really matter much if you’re ranked #1 for “pink unicorns” but you’re trying to sell coffee.
Content over SEO
It’s true that the content is one of the biggest factors playing into the algorithm. However, its role is to engage the end user, not bring it to the site in the first place.
Only Google Matters
As a matter of a fact, Google isn’t even the #1 search engine in China or Russia, two insanely huge markets. There’re also more than 300 million people on Bing and Yahoo combined on a monthly basis. So think again.
SEO Only Lasts Until You get a Specific Rank
There’s no end to the SEO campaign, the current result might be satisfactory, however, unless you maintain the campaign’s quality, you could still hit rock bottom.
On-Page SEO is Optional
This is simply false, it’s one of the first things to be executed when starting an SEO campaign.
You need an Expert
While the expertise of an expert will make the whole process faster, smoother and most likely better, you could still learn to do everything on your own in a matter of a few months. There are plenty of resources online
High Traffic Equals High Ranking
Prepare yourself. Search engines simply do NOT know how much traffic your website gets, and they don’t care. There’re additional benefits that come with high traffic that do help the SEO though.
Promote Homepage Only
No, that’s basically like only training your biceps at the gym, an unhealthy approach for many reasons.
Meta Keywords Matter
In fact, Meta keywords mean literally nothing after Google’s last major update.
High Competition Can’t Be Beaten
I hear this way too often. It is indeed a challenge, however, everything is possible.
Stuffing Keywords is Good
As I previously mentioned, quantity means absolutely nothing when compared to the quality.
Blackhat SEO Doesn’t Exist Anymore
Unfortunately, it does, and I do NOT recommend it.